Most vendors only see the couples who reach out to them.
You know the playbook. Post on Instagram every week. Keep the marketplace listings paid up. Increase the ad budget. Optimize the SEO again. Remind your referral network you exist. And when an inquiry finally lands, answer fast.
Every channel matters. But they all amount to the same strategy: waiting to be found.
Meanwhile, decisions are already taking shape outside your inbox. Couples near you are getting engaged, researching vendors, saving ideas, and narrowing down their favorites before a single inquiry goes out. If you aren't ranked, referred, listed, or already in their feed, you never enter the conversation, even when you're the perfect fit.
Troth pieces your market together for you, and turns it into daily intelligence you can act on: every couple planning near you, the wedding details they've shared, how well they fit your business, and which ones are worth your time today.
Your entire market, in one view.
Intelligence
Every couple arrives with personalized context.
The read
A next move, not a name on a list
Open any couple and the homework is already done for you: what to do next, why now is the moment, the best way to reach them, and an angle written for your trade and their timing. You just decide and act.
Coverage
Every couple planning near you
Search and filter the whole market in one organized view: wedding date, venue, budget tier, booking window, and how well each couple fits your business.
Fit
Scored for your business
Fit is scored against your trade, your booking window, your radius, and your positioning. A strong fit means strong for you, not for everyone.
Your area
Your market, on the map
See where weddings cluster across your service area, from downtown venues to the edge of your radius, and spot pockets of demand early.
- Engagement confirmed publicly
- Likely venue: Barr Mansion Ballroom & Farmstead
- Social profiles found and verified
- Premium budget tier
Active planning signals
@elise.vdmVerified profile
@jonahreyesLikely profile
Evidence
Labeled honestly
Every couple shows what's confirmed, what's promising, and what Troth is still unsure about, so you know exactly what you're acting on.
Outreach
When it's time to reach out, Troth keeps it human.
Troth gives you the plan, the timing, the context, the draft, and the couple's public social profiles when there's a confident match. You review, edit, and send every message yourself.
The plan
A paced, human introduction
Troth lays out the path one couple at a time: review the public account, warm up naturally, send one short introduction, then follow up once or close out. You take every action; Troth keeps the timing.
Your voice
Drafts that sound like you
Troth can draft in your tone, using your positioning, website, Instagram, and past messages. You edit. You send.
Replied 2d ago and asked about your March availability. A prompt, personal response is the right move.
Intro sent 8 days ago, no reply yet. One restrained follow-up is appropriate.
No reply after your follow-up. Close it out or snooze it.
Daily
Your next moves, already sorted
A dozen conversations at different stages is too much to carry in your head. Troth keeps them sorted in one organized queue: who replied, who is due one restrained follow-up, and what to close out, so nothing slips.
They answered. Reply personally
One restrained follow-up, then close out
Getting familiar before any message
Relationships
From first signal to real conversation
Every couple keeps a status, a last touch, and a next step, so you never rebuild where things stand from memory. Troth holds the timing and surfaces who is due next.
Pricing
One plan. Your whole market.
Every subscription is the full product. Choose monthly flexibility or the lower six-month rate.
- Every couple planning in your market, updated daily
- Fit, timing, and booking-window reads for your business
- Recommended next moves and connection plans
- Map view, alerts, and market analytics
- Deep Search included, about 50 a month
- Voice-trained drafts you review, edit, and send
Cancel anytime, no questions and no lock-in.
Teams, studios, or multiple markets? Talk to us
The math
One booking covers your whole year. Everything after is upside.
Troth costs a fraction of a single booking, and your market is full of them. Put in your average booking value, your outreach pace, and how often an intro becomes a booking, and see what a year of showing up early could add up to.
Your numbers, your math. The same calculator lives inside Troth, next to your real market.
FAQ
A few honest answers.
Where does the information come from?
Troth pieces together public wedding-planning signals from scattered, fragmented public sources across your market, including planning activity and public social clues most vendors would never find on their own. It turns those fragments into one clear read for your business.
Does Troth message couples for me?
No, never. Troth does not send messages, DMs, comments, follows, or likes, and it never acts on your behalf. It gives you timing, context, suggested next moves, and draft language. You review, edit, and send every message yourself.
Do I get a way to actually reach them?
Often, yes. When Troth finds a confident public match, the couple's public social profiles are provided, along with the best way to approach them. You review the evidence and decide whether, when, and how to say hello.
How accurate is the information?
Troth is honest about what it can know. Most signals are inferred from public planning activity, so each one is labeled with the confidence it deserves, and anything uncertain is marked that way. Social profiles carry their own labels too, from verified to likely, and it is always worth confirming for yourself before you reach out. Troth aims to be honest, not perfect.
Is this a CRM or a marketplace?
Neither. A CRM stores the couples you already found. A marketplace lists you and waits for couples to come looking. Troth is the part that comes first: knowing which couples are worth your attention while they are still choosing.
What if my area is not covered yet?
Troth is live across Texas today, and vendor demand decides where we go next. If your area isn't covered yet, we'd love to hear where you want Troth: tell us your market on the signup page and we'll email you the moment we open it.
What does it cost?
$129 a month billed monthly, or $594 every 6 months, which works out to about $99 a month. Every subscription is the full product, and monthly plans cancel anytime.